The Pantone’s Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute™ comb the world looking for new color influences. Pantone recently announced the Color of the Year 2023 is PANTONE 18-1750 Viva Magenta, vibrating with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.

“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.” -Leatrice Eiseman, Executive Director, Pantone Color Institute

What distinguishes this year’s Color of the Year from last year’s — PANTONE 17-3938 Very Peri, which also married the technical with nature — is Viva Magenta’s ability to answer our collective need for strength. Reds are power colors that celebrate life. As a bright, crimson red, Viva Magenta balances boldness with a feeling of fun. This dynamic mix exudes rebellion, but not at the expense of softness. It embodies an expression of fierce grace, inspiring us to show up with confidence and humanity.

How do you bring this new hue into your NEMA San Francisco home? Daring designers can harness the full power of the Color of the Year as a velvet couch or lacquered wall. Those who desire a more neutral home can use it as a pop of color. Viva Magenta packs a lot of drama in a small dose.

Throw pillows really are one of the easiest ways to decorate your home. Just add your Viva Magenta pillow to your couch or bed. Area rugs, throw blankets, wall art, and other accessories also offer a simple way to try out Pantone's color of the year without going all-in on new furniture. Etsy is always a great resource if you just want to add some wall art to your space that’s in the 2023 Pantone color.

The kitchen is a great place to use accents like glassware, towels, wall clock or small appliances. Red has traditionally been popular in kitchens and kitchen appliances, and Viva Magenta will offer a fresh update to that time-honored tradition, Eiseman tells Architectural Digest. She also says Viva Magenta is “gorgeous” on glassware and anything else with a reflective surface.

Viva Magenta is quite a compatible color, and you may create a lot of combos with it. This vibrant Pantone color pairs well with neutrals to make a statement, with deep jewel tones like emerald green and navy blue creating another bold accent, with dark shades adding a pop of color, as well as pops of neon.

As a nuanced crimson red tone that presents a balance between warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid color, one that comfortably straddles the physical and virtual in our multi-dimensional world. It is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a “fist in a velvet glove” approach. Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.

Tag us on Instagram and show us how you have incorporated Viva Magenta into your NEMA San Francisco spaces!

Image credit: Pantone

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