Our experienced team of professionals makes living in Mid-Market a truly unique experience. NEMA is more than just a shiny, tall building; it is a community where residents interact on a daily basis with other residents and our team members.

One integral team member is Jimmy Shiba, Fitness Director and Master Trainer at NEMA. We asked Jimmy to take a little time from his busy schedule to share some insight about his position as a member of the NEMA team.

What inspired you to begin a career in physical fitness?
– Passion. I love the process of changing my physical and mental state through fitness, and I love the opportunity to give that same experience to others.

3 bits of advice for someone who’s never tried training are:
1. Understand what “training” means to you.
There are unlimited styles of training out there. Having self awareness on what works/doesn’t work for you is crucial to understanding if a particular training style is going to work for you. Use your past as a guiding tool.

2. Find unique ways to track progress.
Step counters, watches, oxygen masks, and other technology will come and go. They can help guide you on your fitness journey by collecting data. But fitness is infinitely bigger than some numbers on a screen. It’s about enjoying the process, feeling free, and being unstoppable. Find ways to track progress by connecting with yourself. How you do something is much more important than what you do.

3. Don’t start working out because it is January.
Find your “why”. Why do you want to workout? Find something that makes you happy and chase happiness. Don’t get caught up in what others want you to do or be. If your “why” is “It is January 1st (new year, new me)” , when it becomes January 2nd, your “why” is gone.

Most popular piece of equipment at NEMA?
The Gym Rax

Most popular fit outing among NEMA residents?
Bike the Bridges

Most rewarding part of your position?
Helping people achieve things they once thought was impossible for them.

Who is your favorite fitness “celebrity”?
My dog, Squishy.

Tell us more about your sidekick, Squishy
Squishy is a very loyal and hungry best friend. She is a 9 year old rescue that has spent most of her life extremely overweight and is now in the best shape of her life! She is named after my favorite Disney character from Monsters University and loves belly rubs and hill sprints.

What services do you offer residents at NEMA?
Our team and I offer:
Personal Training
Body Assessments
A variety of group fitness classes (Bootcamps, Circuit classes, Yoga, etc.)
Fitness Socials (Bike the bridges, Kayak the Bay, Urban Hike, etc.)
Specialty Fitness Courses (Bodybuilding, Pilates, Yoga, Spartan Race Training, Fundamental Weight Training Concepts, etc.)
Educational Fitness Workshops (Posture, Core Training, Nutrition, Meal Prep, etc.)

Do you have a favorite client moment at NEMA?
When residents have doubts about flipping the tire, but after a few attempts and adjustments, they can flip it with ease.

List 10 tips to begin a fit New Year in 2019:
1. Start easy
2. Don’t start in January
3. Be consistent
4. List out every reason why 2019 will be different than 2018
5. Find short term goals
6. Find long term goals
7. Don’t be discouraged with lack of progress
8. Learn from your mistakes
9. Be open-minded
10. Be on the lookout for inspiration

Just for Fun

Favorite lift:

3 songs on my workout playlist:
1. A Drop in the Ocean – Ron Pope
2. I’ll Be – Edwin McCain
3. Fight Song – Rachel Platten

_______Squishy_______ is the new black.
________Squishy__________ inspires me.

Secret Indulgence:
Disney parks

Thanks for taking the time Jimmy; we are glad you are part of the NEMA team. And say “Hi” to Squishy from us.

Discover San Francisco Luxury Apartments @ NEMA
NEMA’s four apartment building towers and three landscaped terraces offer an amazing array of views overlooking San Francisco’s urban landscape and natural setting. Landmarks in the surrounding skyline include the iconic skyscrapers of the San Francisco Financial District, the dome of City Hall, Golden Gate Bridge, Russian Hill, Bernal Heights, Twin Peaks, and San Francisco Bay. Get social with us and follow our story on Facebook, Twitter, YouTube, Google+ and Instagram. Use #liveNEMA to share with our team.