Have you noticed the Civic Center Community Benefit District’s new look? Before we leap to the new, take a step back and look at this National Historic Landmark District that is steeped in history. Since the 1800's the Civic Center has been the hub of culture, government and urban public spaces in San Francisco. The City’s history is deeply ingrained in the fabric of Civic Center, where cultural and ceremonial events have played out in these prominent spaces.

Did you know? The first San Francisco City Hall was built in 1871 in Civic Center on Larkin at Grove, but laid in ruins after the 1906 Earthquake. Upon its rebuilding, it was moved to its current location, where it was rebuilt in the Beaux-Arts style and reopened to the public in 1915.

The Civic Center Community Benefit District is sporting a new logo as well as a new site. The new logo connects to a specific pattern within Civic Center — one you’ve likely seen before. Designed by San Francisco company, VehicleSF, the new radiant logo is “inspired by the floor patterns at City Hall, the dynamic lines radiating from these two concentric ‘C’s suggest the vibrancy of a neighborhood located in the center of the city. The multiple shapes emanating from the center suggest public gathering space. The form is open, welcoming and modern.”

The Civic Center website shares that the two intertwined C’s also bring together the recognizable Civic Center Community Benefit District orange with a wider array of colors to reflect the dynamic organization. The new CCCBD brand also incorporates the Civic Center Initiative, pulling in its former echoing C design.

Start exploring Civic Center and see what’s coming up on the Events Calendar!

Image Credit: https://sfciviccenter.org

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