March is bringing a fresh new season and a natural and organic foods grocer into the Mid-Market neighborhood! Just 0.3 miles from NEMA San Francisco at 1185 Market Street, the nearly 65,000 square feet Whole Foods store is located on the ground floor of Trinity Place in Mid-Market. In addition to the store, the building will have 30,000 square feet of retail, including a brewery and a food hall. The massive new Whole Foods debuts on March 10 with an emphasis on locally sourced goods from Northern California.

Like other Whole Foods, the Market Street store will sell a wide range of Bay Area products, including cheese, beer and wine, as well as prepared foods, baked goods and meat. It’s slated to feature more than 3,700 local products throughout its aisles, including organic mushrooms from Far West Fungi and salad greens from Plenty’s San Francisco farm. Besides its extensive wine offerings from Napa and Santa Cruz vineyards, there are more than 300 craft beverages with Barebottle sour beers, low-calorie margaritas from Laughing Glass and hoppy suds by San Francisco Brewing, all represented on shelf space. For those with a sweet tooth, find these local favorites in the bakery: croissant toasts from La Boulangerie, breads from Wise Sons deli, macarons from L’Artisan and hearth breads from Acme, Semifreddi’s and Firebrand.

The store is attempting to represent familiar neighborhood brands, and its design takes the local emphasis a step further by taking inspiration from several San Francisco neighborhoods and landmarks such as the former Crystal Palace Market, the Tenderloin district and the iconic colors of the Golden Gate Bridge.

Crystal Palace Market was a large grocery store that occupied the same corner until 1959, according to Whole Foods. Hoodline reports, Whole Foods has been in the works since 2018, and as SF Weekly noted at the time (in a piece that has some amazing vintage photos), the same location was once San Francisco’s swankiest supermarket and plaza Crystal Palace Public Market. Found SF has even more great historical photos, and points out that “Its 65 shops included four dairy stands — selling 36,000 eggs daily — four poultry stands, six butcher shops, three fish markets, and seven fruit and vegetable stands. It featured a pet shop, a five and dime, two tobacco shops, and a phonograph record store.”

San Francisco's emerging Mid-Market neighborhood is a dynamic place where people work, live and play. You’ll find markets, restaurants, bars, and no shortage of arts and culture while sharing the streets with employees of some of the world’s most powerful tech companies.

Image credit: Whole Foods

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