I spotted a couple the other day riding bright red Public bikes in Golden Gate Park, labeled with the letters “NEMA.”

When I stopped to talk, they confirmed my suspicion — they were residents of “New Market,” the partially-completed, 754-unit residential apartment complex at Market and 10th Streets. NEMA has six Public bikes for residents to borrow at no charge.

NEMA brands itself as an “ultra-contemporary, highly-amenitized, tech-savvy rental community designed for San Francisco’s culture-driven lifestyle.” I don’t know if the bike fleet is a first in the city, but it’s certainly a great example of how developers can encourage residents to try biking in the city.

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