According to designer Michael Hilal, the allure of a new apartment in a new city proved quite intoxicating for his client, Rebecca La Prade, who moved to San Francisco from Los Angeles last year to complete a Ph.D. program in psychology. This city, of course, has a long history of bewitchery, casting a spell on transplants with its cultural and culinary temptations. La Prade, however, admits that since her rigorous study schedule prohibits in-depth exploration of our metropolitan gems, it was the eye-popping design possibilities for her one-bedroom rental in Mid-Market’s NEMA building that she recently found most thrilling.

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